If the rise of national consciousness, so that the digital product market in China has been a huge change, then the one in the digital imaging field, the path taken by domestic brands are not so smooth. In the 10 years of development, can be said that China-made digital Camera Is embarked on a new road, but made with very similar Digital Camera (Hereinafter referred to as DV) are not so lucky, until the last two years just on the right track. In fact, back in 1996, more by Thunis Proxy Kodak High-end digital cameras into the digital camera field, it is the first company to launch China-made digital camera brand businesses. With the rapid development of digital cameras then, many domestic manufacturers have joined the field, whether or traditional optical camera manufacturers Electronic Manufacturers have performed very active. However, the advantages of digital cameras also do not represent the true in DV. When the DV as a household consumer electronics in front of people, almost all regarded it as a luxury. Because as electronic products, the core components for the lack of manufacturing capacity is impeding the development of domestic DV important factor. In ten years, domestic DV to today's rise from the doldrums, does away a lot of detours.

1, "net e beat" shattered people's confidence in domestic brands
And then digital camera is different, DV video can be taken out on television, you can also burn V CD , DVD, this is clearly more than 200,300 megapixel camera was more scalable, and thus, DV price has been high above. I believe many friends like to watch television will recall that when the major TV stations in China-made TV shopping rage DV "Net e beat", it should also be made many friends on the DV of first impression. 1,800 yuan, even to achieve a digital camera, digital camera, sound recording, camera, USB flash drives are multifunctional, allowing greatly surprised the people at that time. Frantic Advertisement , Together with such huge stars invited to do endorsements, one night, Aiptek's name rang river North and South. But perhaps it is too early to boast, this station can only shoot 320 240 10 frames per second video of network e film, ultimately reviled in the endless sound disappeared. In fact, all web e film, or Polaroid claims 6 million pixels, enumerating the past history of the domestic digital product development, Handan toddlers, the phrase applied to digital products made at an early stage is very apt. Blunt copying of foreign products of excellent design, with cheap chips and components to replace the original high price of the chip, although a few minutes to learn the shape, but the technology has inherent never learn. Through this series of events, letting people feel, not enough domestic manufacturers integrity, which also makes the image of domestic digital products greatly reduced. Aiptek net e auction

Second, the core components do not have the production technology
If reputation is the external impact of the environment, then the lack of core technology development is to contain domestic DV, another stumbling block. Did not grasp the CCD, CMOS DV two most important components of production technology, but also did not create high-quality camera Shot Experience, so difficult to produce DV vendors. In 2002 to 2008, basically in the DV market, formed a Sony , Matsushita , JVC, Samsung Canon based the pattern of the five brand market share and very stable. But this time, although sometimes made DV the release of some products, but the final result is the "thunder and no rain." The result of all unfinished, after all, just do not have the core technology. Do not have these technologies will directly lead to increased production costs, and only rely on low prices in order to restore domestic DV reputation has been shattered. So we see the results is that during this period, domestic DV heard and not seen,. The pattern has been very stable market, these foreign brands more prominent reputation, years of precipitation has created a good reputation Marketing .

DV mainly two kinds of image sensors, CCD and CMOS

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